You have very likely seen a Google Display Ad before and might not have realized it. These show up when people are doing online browsing, watching YouTube videos, checking their email, or even using mobile apps. If you have noticed the ads display across your devices, have you ever wondered how well those businesses do with their display campaign?
As a business owner, you should always be looking for ways to improve and expand your business. There are plenty of marketing strategies to consider, but none of them guarantee success. However, when you consider you can reach roughly 90% of internet users globally with Google Display Ads, it’s definitely a strategy worth integrating into your plans. And even better, Google Display Ads are more cost-effective than you think so you won’t have to break the bank to boost brand awareness. Here’s everything you need to know about Google Display Ads and the advantages that come along with them.
What Are Google Display Ads?
With Google Display Ads, you can increase the chances of consumers seeing your advertisement even if they aren’t searching for your services or products. They’ll simply see the ad banners on the side of the page they are viewing, whether it’s on YouTube, Gmail, or other apps. Of course, you can target the type of audiences you’re aiming to reach to maximize the number of clicks and views you get on your advertisement. You can also customize Google Display Ads to include animation, videos, or other types of images to make them more enticing. The bottom line is you have some great potential to increase brand exposure with Google Display Ads if you take advantage of the benefits.
Advantages Of Google Display Ads
Every strategy you put together and decision you make for your business should be geared toward boosting your bottom line. Google Display Ads can bring a lot of value to your display campaign and these are the main advantages to consider.
Boost Your Brand Awareness
One of the main goals of a small business owner is to find different ways to educate people about their brand. There are plenty of ways to do it, and using Google Display Ads can be a valuable part of your strategy. They give you several opportunities to connect with your target audience and can reach farther than you could imagine. Your advertisement might not be clicked on the first time someone sees it, but if they continue seeing your brand, product, or service and it’s relevant to them, chances are they’ll view it eventually since it’s something they are interested in. And many times it’s those consumers that you might not normally be able to reach any other way.
A solid ads display can sometimes cost a lot of money to the point where business owners have to look at other options. But with Google Display Ads and the right strategy, you can literally reach thousands of people for pennies on the dollar. What you’re looking for is the cost per click. The lower your cost per click, the more valuable each click will be and you won’t be exceeding your budget at the same time. The cost per click for Google Display Ads can be as little as five cents. So even if you’re on a tight budget for your display campaign, there’s a way to maximize the benefits of Google Display Ads.
Flexibility For Targeting Your Audience
Targeting your audience is essential for any type of display campaign you have. You’ll likely have more success reaching 100 interested people rather than 1,000 uninterested people. In that regard, knowing your audience is important and Google Display Ads give you plenty of options for targeting the right people at the right time and place. This is accomplished in several different ways:
- Placement targeting – this allows you to put your ads display on websites you choose.
- Topic targeting – this allows you to place ads on pages that have a relevant topic to your products or services.
- Contextual targeting – this type of targeting revolves around your keywords and ensuring your ads are on web pages relevant to your selected keywords.
- Geographic targeting – targeting people in your zip code or region is valuable for many small businesses and it’s possible to do with Google Display Ads.
- Demographic targeting – targeting a specific gender and age might be useful and you can do it with ease with Google Display Ads.
- Interest categories – this type of targeting lets you display ads based on the interests of your audience.
- Remarketing – repeat visitors and customers are crucial and Google Display Ads can help drive them back to your website.
Increase The Visibility Of Your Advertisements
One thing that keeps small business owners from investing in certain types of advertising is paying for something that’s not being seen as much as they’d like. But with Google Display Ads, your advertisement will be seen by about 90% of internet users over time. That’s a percentage anyone will find valuable.
Flexible Pricing Options
Another great thing about Google Display Ads is you have a couple of different pricing options to best fit your strategy and budget. You can choose from a cost-per-click (CPC) model or a cost-per-thousand-impressions (CPM) model. Most businesses choose the CPC model where you get charged every time a person clicks on your advertisement. However, there is some value in the CPM model as well, where you get charged per one thousand views. In many ways, the CPM model is an effective way to increase your return on investment if you’re mainly looking to increase the views of your advertisements.
Ability To Add Videos To Your Ads
Adding various types of media to your ads can make them more attractive and people are more likely to look at them as a result. With Google Display Ads, you can add videos to your strategy to potentially boost your click-through rates. Videos have become an essential part of advertising over the years and an effective video can pay dividends for your business.
Can Anyone Use Google Display Ads?
Just about anyone can use Google Display Ads to take their business to the next level. However, you can’t simply create an advertisement in a few minutes and expect to get thousands of views instantaneously. When you consider the strategies listed above and ensure your advertisement is targeted and attractive, you’ll have a much better chance of boosting brand awareness.
Speak To The Consumer In Your Ads
An important and often overlooked aspect of Google Display Ads is knowing where your customer is in the buying cycle. In this regard, it’s not effective to create one advertisement for an entire display campaign. There are major differences between a person who has never heard of your brand before and a person who has visited your website previously. People who have visited your website before and come back to it might have intentions of buying a product, but chances are a person who doesn’t know anything about your brand won’t be ready to make a purchase right away. Knowing this and speaking to them depending on where they are in the buying cycle can boost conversions.
Grow Your Business In A Cost-Effective Way With Google Display Ads
Google Display Ads can help keep your brand at the top of a user’s mind. People aren’t always ready to buy a product or service when they are browsing online or checking their email. However, the more they see your brand prominently displayed on their screen, the more they’ll remember it when they do need the product or service you have to offer. Building brand awareness is key and Google Display Ads is one of the most cost-effective ways to do it.
WebNet Marketing Studio is here to help small business owners like you increase brand exposure and boost your bottom line at the same time. Google Display Ads are one of the most effective advertising strategies companies use today, as long as they are thought out and executed appropriately. We can help you with all of those details so you can focus on other aspects of your business, including taking care of your customers. To learn more about how Google Display Ads can fit into your display campaign, contact us at any time.